I am a Google Ads Specialist for local service businesses. I help local businesses get more phone calls, leads, and paying clients.
My goal is to lower your ad cost and increase your monthly sales. I handle search ads, targeted setup, and conversion tracking properly.
Ready to grow your business? Let us discuss your next campaign.
Google Ads
Real campaign dashboards, client case studies, and proven results showing how I lower ad costs and scale revenue.
We scaled regional Google Search campaigns for Apex Home Services across multiple metro areas by capturing immediate quote requests and high-intent local traffic.
By targeting high-intent local search queries and optimizing bid schedules, we scaled daily pest inspection bookings while keeping lead acquisition costs minimal across active service zones.
Local services require precision targeting to avoid blowing budget on window shoppers. We structured search campaigns around high-urgency keywords, capturing intent-driven property owners ready to hire immediately.
Instead of just chasing leads, we optimized this campaign directly for online package bookings. By aligning ad copy with direct-checkout landing pages, we maximized revenue while keeping ad spend remarkably low.
End-to-end Google Ads management tailored for local service businesses.
Building high-converting ad campaigns to drive immediate phone calls and local leads.
Reaching only high-intent buyers in your exact service areas while blocking wasted search terms.
Setting up precise tracking for phone calls, form submissions, and booked appointments.
Retargeting lost website visitors to bring them back and convert them into paying clients.
Continuous negative keyword additions, bid tweaks, and ad copy testing to lower your Cost Per Lead.
Analyzing local market competitors to craft stronger, high-converting ad copies that win clicks.
Clear updates on real calls, lead costs, and business ROI with zero complex jargon.
A straightforward, proven 4-step framework to launch, optimize, and scale your local campaigns without any guesswork.
Analyzing your local market, competitors, and past ad performance to find immediate growth opportunities.
Setting up high-intent search campaigns, geo-fencing, and 100% accurate call/form conversion tracking.
Going live, stripping out wasted search terms, and fine-tuning bids to drive maximum phone calls.
Doubling down on high-performing keywords to lower CPL and sending clear, jargon-free performance updates.
Feedback from local business owners and clients I’ve helped scale through high-performing Google Ads campaigns.
Delivered real ROI, not just traffic. A lot of marketers just show you clicks and impressions, but Shihab Ratul actually delivered high-ticket leads that turned into real jobs. The setup was clean, communication was smooth, and the results speak for themselves. Will definitely keep running our ads with him!
Before working with Ratul, we were getting flooded with calls from outside our service area and wasting a lot of money on bad clicks. After he adjusted our targeting and campaign structure, our lead quality improved almost immediately. Now our team stays busy with actual booking-ready calls. Highly recommended!
Brought our cost per lead way down. We were struggling to keep our ad costs under control while competing with bigger local companies. Within the first week of Ratul setting up the new strategy, our cost per lead dropped significantly and our phone started ringing consistently. Super responsive, honest, and easy to work with.
Tired of getting fake calls or wasting money on clicks outside your service area?
Book a quick 30-minute call — let’s look at your campaign and fix what’s draining your ad budget.
Operating across major metro areas, the client faced high lead acquisition costs and budget waste from out-of-boundary clicks and broad search queries.
Facing intense competition in local search results, the campaign needed a structured approach to generate consistent extermination requests without overspending on low-intent clicks.
The campaign was burning budget on broad search terms like “how to fix roof leak” instead of targeting customers looking for immediate emergency repair services. Leads were sparse and acquisition costs were climbing.
Delivered 1,240 high-value leads within a month at a steady $63.05 CPL, feeding field crews with consistent high-ticket projects.
Ad spend was being wasted throughout the week without considering local demand patterns, leading to weak conversion rates and poor return on investment.
Turned a modest $875 weekly budget into $12.3K in direct revenue, generating a massive 1,401.66% ROAS at just $13.97 per booking.